The story of Nicole Devito’s digital growth and newfound business confidence
Coiffure Ste-Rose, a beloved local salon operated by Nicole Devito, recently embarked on a digital transformation journey with Olton Marketing & Communications.
Nicole’s goal was simple: attract new clients, boost sales, and build a stronger online presence.
What followed was a powerful example of how a unified approach to web development, SEO, and social media can truly work wonders for a small business.
The Challenge: Standing Out in a Competitive Market
For years, Nicole ran her salon with passion and dedication, but like many small business owners, she faced challenges reaching new customers and keeping her appointment book full.
The salon industry is highly competitive, and word-of-mouth alone wasn’t enough to fuel growth.
Nicole knew it was time to modernize her marketing and connect with her community in new ways.
Our Solution: A Digital Makeover
We partnered with Nicole to overhaul her digital presence from the ground up:
- Website Development: We designed a modern, user-friendly website that made it easy for clients to learn about services and book appointments online.
- SEO Optimization: By optimizing her website for local search, we ensured Coiffure Ste-Rose appeared at the top when potential clients searched for salons in the area.
- Social Media Program: We launched a targeted social media strategy, sharing engaging content and promotions to attract and connect with new and existing clients.
The Results: Growth, Confidence, and Community
The impact was immediate and impressive. In just 30 days, Coiffure Ste-Rose’s social media pages received over 7,000 views.
Website bookings increased, and Nicole saw a steady influx of new clients walking through her doors.
Her sales numbers climbed, and her brand is now becoming a local favorite.
But the transformation wasn’t just about numbers. Nicole’s confidence as a business owner soared. With a professional online presence and a steady stream of new clients, she felt empowered to invest further in her business—including purchasing branded promotional pens to thank her loyal customers. These small touches reinforced her commitment to client care and will help turn first-time visitors into regulars.
The Takeaway: Digital Integration Drives Success
Nicole’s story shows that when web development, SEO, and social media work together, the results can be game-changing.
At Olton Marketing & Communications, we believe every local business deserves this kind of growth—and the confidence that comes with it.
If you’re ready to see what an integrated digital strategy can do for your business, just ask Nicole. Success is just a click away.